AmmarialeAmmaliare is a collaboration between Fromental and American Interior Designer Jessica Jubelirer, recognised by Architectural Digest as one of the New American Voices. The collection, inspired by the 20th-century French artist Christian Bérard, merges traditional motifs with contemporary flair, resulting in captivating wallcoverings.
Photography Douglas Friedman
Initiation & Negotiation: I initiated the collaboration with Jessica Jubelirer, negotiating terms and facilitating key discussions.
Project Management: Coordinating with Fromental’s design team, I ensured project timelines and milestones were met.
Marketing Strategy: I developed a launch strategy that increased brand awareness and website traffic.
Event Planning: By organising a product launch event in New York, created a moment to engage with media partners and key clients.
Campaigns & Communication: I managed social media and email campaigns, boosting engagement and open rates.
Content Creation: By producing a blog post featuring an exclusive interview with Jessica Jubelirer, I enhanced website SEO and increased traffic.
Product Management: I added the collection to the website with engaging descriptions.
Content Creation
Crafting Beauty: The Story Behind Ammaliare, our new collaboration with Jessica Jubelirer
Jessica Jubelirer is a renowned American designer known for her projects across the country that celebrate craftsmanship, function, and beauty. She's a longtime collaborator with Fromental on projects ranging from special family getaways to beachside pied-à-terres and casual yet elevated city homes.
In our interview with Jessica, discover more about her projects that incorporate custom wallcoverings by Fromental, read her thoughts on craftsmanship, and get her take on what makes Fromental wallcoverings so special.
Event Launch in New York
In May, we hosted the Ammaliare launch event in our New York showroom, providing an opportunity to engage with media partners and key clients. Styled by Mieke Ten Have, the event showcased the collection's unique designs and craftsmanship, creating an open space for meaningful conversations and feedback. It fostered dialogue and connection within the fashion community, highlighting our commitment to innovative design and craftsmanship.
Event photography by Matthew Carasella
