Darkside EyewearDarkside Eyewear is all about timeless luxury. I conceived and designed unique sunglasses, ensuring each piece was meticulously prototyped and handcrafted.
My work with small, ethical factories prioritised quality craftsmanship and fair treatment of employees, reflecting our commitment to excellence and integrity. From the initial sketches to the final product, I made sure every pair of sunglasses seamlessly blended style and durability.
In addition to product development, I focused on content creation and community engagement. I organised and managed interviews and photoshoots with influencers and tastemakers, highlighting their unique styles and perspectives. These collaborations helped create authentic marketing campaigns that resonated with our audience. My holistic approach to branding went beyond just the products, aiming to foster a deeper connection with our community.
Buy less, choose well, make it last!
Concept & Design
Brand Identity: Crafted a brand identity focused on quality and timeless design. Every detail, from the logo to the packaging, reflected our dedication to sophistication and elegance.
Product Design & Prototyping: Collaborated with local factories to design and prototype unique sunglasses. This involved brainstorming, sketching, and hands-on prototyping to ensure each piece met our high standards.
Motto and Philosophy
A Subtle Revolution
Take a step back. Breathe in, breathe out. Take your time. Take it slow! It’s a subtle revolution. No explosions. No fights. Slow living is now a rising value at the heart of all our worries. It’s no longer a concept but a reality that transforms lives.
Today, all over the world, we dream of having time. We want a slowing of the pace, and we look for answers on how to achieve it. We’ve had enough of running, from morning to night, saturated with computers and smartphones attached to the body, hands clasped to the screens when they could have been caressing, carving, and transforming. We’re fed up with the imperatives of ‘more’: more profitable; more results, which we forcefully privilege to the detriment of personal, intimate, family, love life, or friends.
So why does this need to slow down if mankind has done nothing but accelerate the march, from discovery to discovery, from progress to progress, supposedly for our benefit? Maybe we’ve reached the breaking point. The Internet, e-mails, and smartphones initially caused an understandable drunkenness. But now, we’re hungover.
We believe in ‘buy better, buy less’ so we build eyewear that lasts beyond seasons and trends, using the labour-intensive manual processes that define handmade eyewear. It’s better for you, for our local economy, and for the environment.
Content Creation
Interviews & Photoshoots: Conducted monthly interviews and photoshoots with influencers and tastemakers, creating engaging and organic content. These features showcased how our sunglasses could be styled by diverse individuals, making our audience feel included.
Community Engagement: Focused on building loyalty among smaller, niche markets that value quality and uniqueness. This approach made our audience feel like part of an exclusive club, enhancing brand loyalty and engagement.
Marketing & Campaigns
Authentic Marketing Campaigns: I created campaigns that resonated with our audience through collaborations with influencers. These campaigns were featured on our blog, in email marketing, and across social media channels, driving engagement and brand awareness.
Influencer Marketing: Strategically collaborated with diverse influencers to craft authentic, impactful campaigns. Leveraging their unique voices, I helped drive brand engagement and build strong, genuine connections.
Interviewing Metronomy's drummer, Anna Prior, was a highlight. Her style and creativity brought our sunglasses to life, connecting with music and fashion enthusiasts.
Photographed by Cristiana Morais
A fashion photographer and creative director, Cristiana captures beauty in unique, inspired ways. Her work offers a fresh, cinematic perspective.
Self-portraits by Cristiana Morais
Known as "Ananás," Andreia Norton brings vibrancy and talent to Portuguese women's football. Her engaging personality shines through in her photos.
Photographed by Fabio Silva
A multi-talented artist, Renato's diverse roles as a fisherman, diver, photographer, DJ, and performer bring a rich, creative energy.
Photographed by Fabio Silva
A masterful DJ, Maria has shared stages with some of the biggest names in electronic music. Her story-driven sets captivate dance floors.
Photographed by Fabio Silva
A fearless creative with impeccable taste, Joana has made significant contributions to the creative industry in Northern Portugal.
Photographed by Fabio Silva
Influencer Marketing
In my work as a marketing influencer, I've collaborated with diverse influencers to craft authentic, impactful campaigns. By leveraging their unique voices, I've helped drive brand engagement and build strong, genuine connections. My role involves strategic planning, content creation, and careful coordination to ensure each campaign resonates and delivers tangible results.
