Paris deco offAt Paris Déco Off 2024, Fromental showcased "The New Gilded Age," a collection of innovative wallcoverings. This event was a week-long celebration of design, attracting interior designers and key media partners to experience the luxurious blend of everyday materials with silk and velvet.
Event Organisation & Production: I led logistics and strategy for the showcase, ensuring a seamless and engaging experience.
Design & Marketing Collateral: I designed postcards, brochures, and banners, enhancing the event's visual appeal.
Photoshoot & Video Management: I directed, managed, and styled photoshoots and video production, capturing the essence of the collection.
Hostess Coordination & Data Collection: I organised a team of hostesses to guide guests and facilitate data collection through QR codes. We collected over 700 leads.
Email Marketing Campaign: By executing a targeted email campaign, I effectively reached clients and key press members.
Social Media Strategy: By developing and implementing a social media plan, I increased engagement and online presence.
Event Coordination: I organised exclusive breakfast and cocktail events, enhancing client interaction.
Press Release & Press Kit Creation: I created press materials that secured coverage in leading design publications.
Client & Media Engagement: By engaging with interior designers and media partners, the team fostered valuable relationships.
Photography Valerio Geraci
Unveiling The New Gilded Age: Fromental's Exquisite Paris Déco Off 2024
In the heart of Paris, where creativity and design seamlessly entwine, Fromental proudly presented a collection of unique gold wallcoverings. Welcome to "The New Gilded Age" (Le nouvel âge doré) showcased at this year's Paris Déco Off 2024.
This edition stands as our most dazzling to date, celebrating the exceptional skills of artisans and questioning the essence of luxury. Four distinctive wallcoverings weave a symphony of craftsmanship, harmonising everyday materials like paint, ink, and glass with opulent silk, velvet, and gold. Our wallcoverings shimmered with elegance, adding an artistic touch to each room. From the living room to the vestibule, every space was a canvas for creativity and design excellence.
Social Media Reach & Engagement
To extend the impact of Paris Déco Off beyond the event, we developed a digital content strategy that blended real-time event coverage, behind-the-scenes storytelling, and curated posts that reflected the essence of The New Gilded Age collection.
Authentic Storytelling: Posts focused on the craftsmanship behind the collection, the inspiration behind each piece, and live moments from the event, reinforcing the brand narrative across all touchpoints.
Pre-Event Build-Up: A curated mix of teaser posts, behind-the-scenes glimpses, and countdowns to create anticipation among press, designers, and industry insiders.
Live Event Coverage: Capturing key moments in real-time through Instagram Stories, bringing the event experience to those who couldn’t attend in person.
Engagement & Reach: Through a combination of organic and strategic content, the campaign led to a 5% increase in followers and maintained an average engagement rate of 2.5% per post, exceeding the industry average of 0.52% for luxury brands.
Press & Media Coverage
Press played a key role in shaping the narrative of The New Gilded Age, ensuring the collection resonated with leading design publications and industry tastemakers.
Strategic PR Approach: Press materials were carefully crafted to highlight the collection’s timeless luxury, craftsmanship, and innovative materiality, positioning it as a defining moment for the brand.
Pre-Event PR Strategy: One month before the event, we distributed a comprehensive press kit and sent personal invitations to key journalists and editors, securing early interest and anticipation.
Editorial Features: The campaign secured coverage in Wallpaper and The World of Interiors, reinforcing Fromental’s position as an innovator in luxury interiors.
Organic Media Engagement: Beyond published features, journalists and editors actively shared their showroom visits and impressions on Instagram, amplifying the campaign’s reach and visibility across their own networks.
