Paris deco offAt Paris Déco Off 2024, Fromental showcased "The New Gilded Age," a collection of innovative wallcoverings. This event was a week-long celebration of design, attracting interior designers and key media partners to experience the luxurious blend of everyday materials with silk and velvet.
Event Organisation & Production: I led logistics and strategy for the showcase, ensuring a seamless and engaging experience.
Design & Marketing Collateral: I designed postcards, brochures, and banners, enhancing the event's visual appeal.
Photoshoot & Video Management: I directed, managed, and styled photoshoots and video production, capturing the essence of the collection.
Hostess Coordination & Data Collection: I organised a team of hostesses to guide guests and facilitate data collection through QR codes. We collected over 700 leads.
Email Marketing Campaign: By executing a targeted email campaign, I effectively reached clients and key press members.
Social Media Strategy: By developing and implementing a social media plan, I increased engagement and online presence.
Event Coordination: I organised exclusive breakfast and cocktail events, enhancing client interaction.
Press Release & Press Kit Creation: I created press materials that secured coverage in leading design publications.
Client & Media Engagement: By engaging with interior designers and media partners, the team fostered valuable relationships.
Photography Valerio Geraci
Videography Rory Langdon-Down
