Bringing the brand to life visually was a key part of my role. I orchestrated and managed every aspect of the photoshoots, from the initial concept to the final execution. This included hiring models, negotiating with agencies, and collaborating with a talented team of photographers, makeup artists, and stylists. Each shoot was thoughtfully planned to capture the essence of Darkside Eyewear, with carefully chosen locations adding depth to our campaigns. This hands-on approach ensured that every image told a story, enhancing the brand's presence at international trade shows in Berlin, Paris, and Milan.